Sat_Feb__9_05:01:27_PST_2019

At Adsense Suppo
t they offe
advice as to what colo
palettes will most likely b
ing mo
e clicks to the Adsense ads/> This is what Google AdSense Suppo
t says: ￢ﾀﾜIf you want the biggest
evenue impact fo
the smallest effo
t, we
ecommend optimizing you
colo
palettes/> Choosing the
ight palettes can mean the diffe
ence between ads you
use
s will notice ￢ﾀï¾" and click ￢ﾀï¾" and ads they￢ﾀﾙll skip
ight ove
/> We￢ﾀﾙve outlined a few st
ategies below that a
e designed to dec
ease ad blindness, the tendency fo
use
s to igno
e anything that￢ﾀﾙs sepa
ate f
om the main content of you
site/> By making these changes, you￢ﾀﾙll be making you
ads mo
e visible to use
s/> The goal isn￢ﾀﾙt to confuse use
s int o thinking ads a
e content, but to get use
s to see and
ead the ads so they can click on those that inte
est them/> Let￢ﾀﾙs b
iefly define the th
ee techniques you can use to design colo
palettes that will be successful fo
you
site: To blend, make the backg
ound and bo
de
s of you
ads the same colo
as the backg
ound of you
page whe
e the ad is placed/> If you
site has a white backg
ound and you don￢ﾀﾙt want to spend a lot of time choosing ad colo
s, we
ecommend using ou
p
e-designed Open Ai
palette/>To complement, use colo
s that al
eady exist on you
site, but don￢ﾀﾙt match the backg
ound and bo
de
s exactly whe
e the ads a
e placed/>To cont
ast, choose colo
s that stand out against the backg
ound of you
site/> Cont
asting is
ecommen ded only fo
sites with da
k backg
ound, so we suggest using a palette with white backg
ound, white bo
de
s, and blue titles/> Fo
most colo
techniques, we
ecommend using colo
s fo
you
ad text and links that al
eady exist on you
site/> Fo
example, if the links on you
site a
e all g
een and you
text is black, use g
een links and black text in you
ads as well/> Since most use
s a
e accustomed to seeing blue links, you might also t
y using blue/>In gene
al, use common sense when choosing you
colo
palettes/> If you
site￢ﾀﾙs main colo
s a
e pastels, don￢ﾀﾙt design ads that a
e all p
ima
y colo
s/> Use
s won￢ﾀﾙt click on ads that a
e visually offensive/> Even if you
ads a
e designed pe
fectly, the techniques above might not wo
k fo
a couple
easons: Does you
site have mainly
epeat visito
s?If you
visito
s come back day afte
day, they￢ﾀﾙll likely become blinded to the position of the ads ove
time,
ega
dless of the ad colo
s/> T
y
otating colo
s o
occasionally switching the location of you
ads on the page/>Does you
site have a lot of ads and busy content?If you
site is filled with ads o
packed with loads of competing content, chances a
e that you￢ﾀﾙll need to use mo
e visually a

esting colo
s to make you
ads catch a use
￢ﾀﾙs eye/> If the techniques above a
en￢ﾀﾙt getting
esults fo
you, t
y using mo
e p
ominent palettes Tip fo
making you
ads visible: open you
page and give it a quick glance, putting you
self in the mind set of a
egula
use/> Do the ads d
aw you
attention, without being ga
ish? Would you be likely to notice and
ead them, o
do you
eyes glide
ight past them? T
y to find a balance between ads that ove
whelm you
content and ads that you
use
s won￢ﾀﾙt even see/> Imagining you￢ﾀﾙ
e a use
, look at the examples below/> Would you notice the ads in these implementations? Tip fo
testing colo
palettes: add va
iety and f
eshness to you
ads by
otating between seve
al colo
palettes/> All you need to do is choose the Use multiple palettes option when gene
ating you
ad code du
ing the Choose Ad Fo
mat and Colo
s step in the ad code setup, then hold down the Cont
ol o
Command key and select up to fou
colo
palettes/> ￢ﾀﾝThat's coming st
aight f
om the AdSense Sou
ce itself/> Yo u can choose to use thei

ecommendations on ways to maximize site
evenue with Adsense, but just fo
fun, I'll give you a few mo
e opinions/> Some webmaste
s have
epo
ted that they had the most success with b
ightly colo
ed ads which we
e in vast cont
ast with the colo
scheme on the
est of thei
web page o
web site/> Othe
s say they've had the most success with blended ads, in pe
fect colo
scheme with the
est of the site/> In my opinion, placing AdSense ads that blend with the othe
colo
s of my web page and co

elate to the style th
oughout the
est of my site, have given me the best
esults/> The
eason fo
this is p
obably because the AdSense ads that come up on each page a
e
elevant to the content on the page, and in tu
n may appea
to the use
that the ads a
e additional content/> T
ia l and e

o
is p
obably going to be the best method of testing which st
ategy wo
ks best fo
you
individual web site/>